ToysRUs Mobile Marketing Program for On-The-Go Shoppers
At uMobilize we feel mobile marketing is a great way for retailers to connect with their customers, and ToysRUs obviously agree with us. They are now using a combination of mobile coupons and text message marketing to provide shoppers with new way of taking advantage of their promotions.
ToysRUs and BabiesRUs stores across the US have implemented R Mobile, a mobile messaging program, presenting on-the-go shoppers with the ability
to receive exclusive text message offers directly to their mobile phones.
And accoring to Prama Bhatt, Vice President, General Manager, U.S.
e-commerce, ToysRUs, Inc Mobile phones are an integral part of busy moms' and dads' lifestyles, and we are always looking for exciting new ways to engage
and present them with the most streamlined, on-the-go shopping solutions. Expanding our mobile offerings to include coupon barcode scanning and mobile messaging allows us to
build stronger relationships with our customers while providing added convenience.
ToysRUs and BabiesRUs shoppers can opt-in to the program by texting a keyword to a shortcode or by entering
their mobile number online on the company's mobile website. The company will support RMobile Messaging with a comprehensive marketing
program, inclusive of colorful in-store signage complete with easy-to-follow text instructions on how to become a subscriber.
In addition, all signage promoting the mobile messaging program in RUs stores across the country will feature the RMobile icon:
a backwards ringing R. The service will be advertised via radio, print and online outlets, and will appear on social
media networks. And according to ToyRUs subscribing to their RMobile Messaging program helps keep even the busiest shoppers up to speed on the hottest deals available.
To find out more about the ToysRUs mobile marketing program, click here.
If you would like to hear how we can help you run a mobile marketing program like the ToysRUS program, why not contact us. We would love to hear from you.
