5 Good Reasons to consider SMS Marketing
Have you ever thought about using SMS marketing or mobile marketing for your business? Here are 5 good reasons why you should consider using SMS marketing:
Reach the widest audience possible.
The next time you are on a bus, out for a drink in your local pub or sitting down for a meal in a restaurant, have a look around and count the number of people using a mobile phone or who have their mobile phone on the table next to them. SMS marketing lets you reach your customers wherever they are on the one device they never leave home without. Their mobile phone.
Opt-in marketing offers greater conversion rates.
SMS marketing is opt-in marketing i.e. customers have to "Opt-In" to your mobile marketing campaign before you can send them promotional offers. As a result SMS promotional offers have significantly higher conversion rates than traditional paper based offers (up to 10 times higher according to some studies).
Achieve better targeting for your offers.
SMS Marketing allows you to make real-time promotional decisions and send targeted offers at a time that suits you. For example, if you are running a restaurant and bookings are low on a particular night, you can decide to send a real-time promotional offer to your SMS database at 6 o'clock, just when they are deciding what to do for the evening. And with a service such as the uConnect service provided by uMobilize Promotions you can send the offer direct from your mobile phone (no pc or Internet connection needed)
Get maximum benefit from your advertising spend.
SMS marketing is an extremely cost effective method of marketing your service and product. Messages are normally purchased in bulk at rates that can be as low as a couple of cents per message. Also, services such as uConnect allow you to create and run your own campaign, controlling your spend to ensure you only spend what you wish.
Improve your return on investment.
With markeing budgets so tight, you want to ensure that you spend your budget wisely and get a real return on investment. So, with 42% of 18- to 34-year-olds, and 33% of 35- to 44-year-olds, saying they are interested in receiving promotional offers on their mobile phones from their favourite establishments (source Harris Interactive – July 2009), and with a recent survey showing that 65% of companies surveyed, are currently satisfied with their average marketing ROI on mobile marketing campaigns, an SMS marketing campaign is well worth investigating. (Source: Mobile Marketing: Why It Pays to Reach Consumers on the Go – Aberdeen Group Aug 09)
